We have been seeing from years that actors from neighbor states manage to attain stardom and fandom here, but none from our Telugu star actors could never really win many hearts anywhere except in Telugu. Things changed a bit in the last few years as our Prabhas and Bunny cracked that code and broke the jynx.
Prabhas became a star for the audience in all languages and even before him, Allu Arjun earned enormous craze among at Malayalam audience and it is not an exaggeration that they admire and love him like one of their own. They fondly called him 'Mallu Arjun', and his movies used to enjoy grand releases and great openings though at a later date from that of Telugu release.
Now the craze for him there reached new heights with Ala Vaikuntapuram lo, as the plans and expectations are changed with its hype. The dubbing part of Ala Vaikuntapuram lo's Malayalam version too was finished and the promotions so far were on par with that in Telugu states.
Ala Vaikuntapuram Lo is set for a grand release on the 12th day of this month in Kerala too and it is going to be like any other Malayalam star hero's film release. Bunny's Kerala fans arranged 30 special shows across the state and it was never like this before for any non-Malayalam actor.
Also strategically casting the Malayalam stars like Govind Padmasoorya and Jayaram, and a well-known face like Samuthirakhani too fetched an extra mile for Ala Vaikuntapuram lo and we have to see if the movie creates more wonders post-release.
SOURCE : GULTE